← Jaymes W. Johnson The Studio · Web Practice

The Practice · Three Studies

Small sites, hand-set, that treat readers like guests.

Each study below is a complete, working site built for a fictional client—so the businesses are invented, but every technique is real, measured, and yours to commission. No frameworks, no templates, no trackers; each one is a single lightweight page tuned by hand until it reads well and runs fast.

Fictional clients · Real code · Every page under 100 KB before fonts

№ 1

Commerce · Small Business · New Orleans

Ledoux & Daughters, Creole Bakehouse

A whole storefront set like a broadsheet: menu, hours, history, and standing orders—without a single photograph to shoot, license, or load.

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  • DemonstratesType-only art direction; engraved SVG ornament
  • ForBakeries, restaurants, shops, cafés, makers
  • WeightOne HTML file; no images at all
№ 2

Portfolio · The Arts · Night Gallery

N. Okafor, Painter of Night Interiors

A gallery you walk through in the dark, carrying the light yourself. The visitor’s cursor is the lamp; the paintings wait to be found.

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  • DemonstratesInteractive light; atmosphere as navigation
  • ForPainters, photographers, musicians, galleries
  • WeightCanvases painted in CSS—zero image files
№ 3

Data · Enterprise · Annual Reporting

Terrene Coffee Co., Transparency Report

Ten years of farm-gate prices told as one chart read three ways—an annual report designed to be finished, not filed.

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  • DemonstratesCanvas data narrative; hover instrumentation
  • ForBrands, nonprofits, annual & impact reports
  • WeightData inlined; chart drawn live, no chart library

The same standards, whoever the client is.

Tenet I

Typography first.

The type is the design. Two faces, chosen slowly; everything else earns its place afterward.

Tenet II

Weight is a promise.

Every kilobyte is someone’s patience on a phone in a parking lot. Pages ship small and stay small.

Tenet III

Nothing watching you.

No trackers, no pop-ups, no consent theater. Sites that respect readers outlast sites that harvest them.